We all know of the benefits digital marketing tools can give a business. At the same time, however, we understand how effective and impressive traditional marketing tools can be. Posters as mediums for advertisement and promotions stand are adaptable to both approaches, so which should you choose?
Both digital posters and printed posters have their own benefits and drawbacks, and this article breaks them down to help you decide which one is best for you.
Why You Should Use A Poster
There are many ways for small business owners to engage with their target market, but one of the most effective is to use posters that can clearly show the message, whether on social media or any offline platforms.
A poster, when appropriately used, will grab people’s attention and guide them to a product or service that they may never have noticed otherwise. Small and medium enterprises seeking to build brand awareness will benefit greatly from this strong opportunity to remain in people’s minds.
What Is A Digital Poster
A digital poster acts just like a printed poster in that it can hold important information about a brand or an event to target a specific audience. The only difference is that digital posters are exactly that—fully digital. There won’t be any printing here!
And it’s exactly this lack of printing makes digital posters a versatile and convenient way to advertise all kinds of things in new and innovative ways.
Digital Posters vs Printed Posters
1. Customizability
Printed Posters
The worst thing about a printed poster is that even after creating and printing your poster, someone might notice a grammatical error or a mistake in the details. But because it’s already been published and distributed, you have very few choices when it comes to correcting those mistakes.
When your poster is already available to the public eye, it’s past the point where it’s possible to address any slip-ups, and it’s a humiliating encounter for any event planner or a business owner.
Digital Posters
On the other hand, if you use a digital poster for such events, there’s a quick fix. If this situation emerges, you can make the necessary alterations and adjustments hurriedly. Digital posters are easy to edit and redistribute, and you can upload the final result in only a couple of minutes.
Another great thing about digital posters is that you can have ready-made templates that suit your design preference. If you don’t like to spend money on poster designers, but you’re not very artistic yourself, ready-made poster templates on TemplateMonkey can come in handy! You can make any changes you like and download them in a variety of formats.
2. Exposure And Attention
Printed Posters
One of the most demoralizing experiences is putting time and money into a brilliant poster only to get absolutely no traction on your promotion. We live extremely busy lives, where we often walk past a printed poster without taking one look at it. Because printed posters are often in busy places, many of the people it tries to target will walk past them without notice.
Digital Posters
People spend much of their spare time on social media, so if you share your eye-catching digital poster on your Facebook page or Instagram, people are more likely to pay attention to it. If people start engaging with the digital poster you published on your social networks, it will begin to reach a lot more intended audience.
3. Vandalism And Destruction
Printed Posters
Printed posters are at risk of being vandalized by shady individuals. Any market players, for example, can remove printed posters from their rivals. At the same time, severe weather conditions will destroy posters, depending on the content on which they are printed.
If posters are vulnerable to these dangers, the branding message can not reach the intended audience. In this case, your business would have a difficult time meeting its marketing goals. Furthermore, your company would not be able to recoup the costs of creating and distributing the posters.
Digital Posters
Luckily, you won’t have to worry about vandalism and severe weather when you use digital posters for your marketing campaigns. Since you’ll only be blasting your digital poster through emails and social media platforms, bad weather and a jealous competitor won’t be problems.
4. Environmentally Friendly
Printed Posters
It’s no surprise that an actual poster needs a significant amount of paper and ink. When looking at only one printed poster, it does not sound like much. Still, when you gather all of the posters displayed in various places, as you’ll need to reach a ton of intended audiences, you can instantly see how much more environmentally friendly digital posters can be.
Digital Posters
Digital posters are more eco-friendly! You don’t have to print them out and waste a lot of ink and paper. You only need to design it, add the necessary information, and post it to as many social networks as you like! The more social networks, the more engagements, and the more you’ll have potential clients. It’s a win-win situation—you’ll reach more people and help Mother Earth at the same time!
5. Cost
Printed Posters
The printing costs are a factor that’s often overlooked when considering a physical poster. The estimated cost of printing a 3×4 foot poster is around $75 to $125 per poster, so if you’re planning to print 50 posters, the printing costs alone will be approximately $5000. This doesn’t even include the expenses of hiring a poster designer and the costs of distributing handouts, leaflets, and other publicity materials.
Digital Posters
Digital posters, on the other hand, are far more affordable and accessible. You will save $5000 by doing it yourself rather than hiring a poster designer and spending on a printing service. Browse through the numerous poster templates available on TemplateMonkey, which include both free and premium templates, edit them as needed, download them in various formats, and you’re ready to go. You don’t have to spend any money to make an impressive poster!
Start Creating Your Digital Poster
Creating your digital poster can be challenging. Perhaps you don’t know where to start, or you’re not quite confident with your art skills. It’s a good thing there are many options for creating an editable digital poster, such as TemplateMonkey. Don’t worry if you don’t know which design to use; we have plenty to pick from! Here are some of our favorites:
Artistic Program Poster
This poster design is ideal for you if you have an artistic program searching for new applicants. The design has a lavender color palette that’s fresh and appealing, in contrast to the majority of posters that adorn walls.
Beautiful Poster Template
Do you want the film’s poster to appeal to a wide audience? Take a page from this film adaption poster for inspiration. Every detail, from the core picture to the typefaces, is intended to stand out.
Vibrant Blue Tech Event Poster
To entice more people to attend the tech event you’re organizing, you’ll need an equally futuristic and cool poster just like this! The left side of the page is the event’s name in huge print, and on the right side is a summary of the event.
Save The Environment Poster
A poster advocating for environmental protection should be as green as the Earth itself. Check out this design that features a cream style of characters performing different eco-friendly acts that are perfect for your environment-friendly event!
College Fair Poster
The best posters are frequently designed straightforwardly. Take this College Fair poster, for instance, which has only three main components. Simple fonts, for starters, make it easier for readers to absorb information. Second, the color variations add a pop of color to the scheme. Finally, the picture option helps users to display any image that best reflects the incident. These components work together to produce a poster that’s bold, recognizable, and highly effective.
It’s fairly easy to create a digital poster with the help of TemplateMonkey. All you need to do is select a template, customize the visual of your poster, and download it in different formats! Check out free and premium templates today for your digital poster only at TemplateMonkey.