There’s no shortage of viable ways to sell real estate on today’s intensely competitive online platforms. But just as in any other aspect of web marketing, reaching the proper customers is becoming increasingly challenging. As real estate brokers and homeowners become aware of the hard ongoing struggle ahead, they seek expert help in this very sophisticated and perplexing realm of online marketing.
It’s an understatement to say that the top real estate marketing strategies have been all over the place in recent years. While sphere prospecting and cold calling will always be effective, technology is driving agents to question their effectiveness. Several tried-and-true business tricks will help you sell a home quickly and efficiently, but that’s only half the problem.
But how can you get in touch with potential customers? While having a growth attitude is beneficial, you must continue to seek out new secret tricks and learn how to plan them. We’ve put together a list of the best real estate marketing ideas for 2021 to help you discover new tricks and get started on marketing your business.
1. Invest In A Professional Website
Those who have mastered the media of online marketing understand the value of having a great website. This approach for real estate marketing, on the other hand, isn’t new. A typical website and a professional one, however, are vastly different. This is more vital than ever for agents and firms wanting to relocate properties.
Focus on both beauty and effectiveness when developing your website. Make sure to consider factors such as the site’s general speed, easy navigation, content quality, photo quality, and so on. Don’t overload visitors with too many advertisements all over the place, and make it a site that people want to return to with new information and properties updated regularly.
Many customers use the internet to research products and services before making a purchase. Creating a professional website for your real estate business will demonstrate what you have to offer to potential clients. Include listings on your website and update them regularly to keep visitors coming back while looking for homes.
2. Execute Matterport Scans In 3D
The Matterport 3D camera is one of the most powerful tools for marketing any property. The system will create a three-dimensional miniature of an entire property that the buyer can fly around in virtual reality, providing an exact representation of the place no matter how far away the buyer is.
This is by far the most innovative real estate marketing strategy. This is true whether you’re a private homeowner (you may employ Matterport specialists to help you through the corporate network of photographers), a real estate broker, or a major agency. In the end, all of our interactions with the digital world will be in 3D and VR, so it’s important to remain ahead of the competition with this technology.
3. Hire A Real Estate Photographer
When it comes to the real estate industry, photos have always been fundamental. However, when it comes to promoting a home or condo on the internet, few owners and realtors comprehend the significance of this one notion. People, especially when reading through many listings, will judge a book by its cover.
What you want is something that will appeal to a potential buyer searching through a plethora of listings in their vicinity. It must accurately represent a high-quality space using professional standards such as a wide-angle lens and meticulous (but not overly doctored) Photoshop retouching.
4. Publish Video Walkthroughs
While not as comprehensive as a Matterport 3D scan, video walkthroughs provide additional insight into what a home is like in real life. You don’t need to spend a ton of money on a professionally shot video. It may be something you take with your drone or with a smartphone with a high-quality camera for videos.
This real estate marketing plan will provide a prospective buyer a better sense of what space looks like in reality. You may either hire someone or buy a drone and do it yourself if you want to invest in a drone video. If you plan to make many of these videos, this is an excellent method to save money.
5. Build A Well-Known Blog
You can establish a real estate blog and provide large quantities of value in the hopes of building a platform or an audience over time. Not in a day’s time. With time. If you work in real estate, though, you should start blogging right away. The longer you go without blogging, the further behind you will fall.
Create a meaningful real estate blog and update it frequently. Deliver massive amounts of value on a consistent schedule, and your engagement will skyrocket. Make infographics regarding mortgage rates, housing prices, or anything else you think might be interesting. Start incorporating videos and other media and disseminating it as much as possible. This is one of the most effective techniques to develop an audience for real estate marketing.
Make it simple for them to find their way to your main website and your home pages on other real estate websites so they can discover more about you and your company.
6. Work On Content Marketing
Content marketing is a fantastic technique to get people to visit your website and blog. To accomplish this, you’ll need to find external sites where you can promote your material. This entails creating valuable and relevant material for popular authority sites that link back to your site’s similar but distinctive, beneficial, and essential content.
To summarize, you should promote your material on sites like Quora, LinkedIn’s publishing tool, Medium, and others. However, you’ll need anchor content first, which is information created on your own site and used to attract visitors. One of the critical tenets of content marketing is this.
7. Use Google Analytics
Undoubtedly, real estate marketing necessitates the use of analytics. You’re striking yourself in the foot if you don’t have analytics set up on your website. Set up Google Analytics to measure various indicators throughout time as they correspond to your content and website visitors.
This is an excellent technique to determine whether or not your efforts are paying off. How are your blog postings doing? How many people come to your website? Have you set any objectives for yourself? What is the average number of sessions per person? What about the bounce rate or the rate at which a user leaves your site? It may appear perplexing at first, but it will all come together as you use analytics to guide your strategy.
8. Open An Instagram Business Profile
Instagram is a fantastic way to reach many users on a hugely popular social media site. While finding those users on Instagram has become more difficult due to algorithm updates that have reduced the chronological sorting of posts in favor of popularity, you still need an Instagram presence for real estate marketing.
Use this as an opportunity to share unique real estate marketing ideas filled with photos and videos and other relevant lifestyle material that will help you spread the word.
Connect with others by looking up trending or relevant hashtags, and see what your competitors are up to on the network. You can choose your target demographic, budget, post type (e.g., image, video, carousel), and promotion period with Instagram advertisements.
9. Take Advantage of Email Marketing Campaigns
You may build a mechanism to collect email addresses and promote to those individuals by using a popular email marketing system like Aweber and installing LeadPages. LeadPages allows you to construct compelling landing pages so that you may gather email addresses to promote to later using Aweber.
It may appear perplexing at first, but email marketing is where the money lies. Use email marketing to build an audience organically and watch results roll in.
10. Distribute Catchy Brochures
Having unique real estate marketing ideas means utilizing strategies that set you apart from the competition. When you show the house brochure template to prospective clients, they will know more about the details of your business. Brochures’ main purpose is to showcase the best deal on properties you have to offer, what sets you apart from your competition, and what is best for your clients.
The best thing about house brochure templates is that they’re easy to create and design. If you don’t have time to develop these, you don’t have to worry – TemplateMonkey can help you with that.
With beautiful house brochure designs and editable templates, you’ll be sure to win prospects in the real estate industry. Add photographs, images, text, and more to pitch your message to your audience, then print your brochures at home and have a polished, professional look for your brochures.